The anti shoplifting devices (Electronic Article Surveillance) are beneficial in the daily protection of our stores. Thanks to the labeling of the merchandise, the EAS systems prevent every attempt of shoplifting in the stores or theft of personal objects in the workplaces. A removable label is applied to every ware intended to be protected. When the labeled item leaves the safe …
The importance of merchandise layout
The main purpose of the layout is synthesize the range of goods and then give an overview of the available products. Having often to keep into consideration the needs of the areas in which you have to adapt, designing a suitable layout for your store is not only reduced to an effective visual presentation of the products but has its …
Polysensorial purchases
Nowadays when we purchase products, even if unconsciously, we regularly use all our five senses to perceive if a product is to our liking: this means polysensoriality. External stimuli such as light effects, special sounds but also smells play an increasingly important role in the purchase. Being able to stimulate, intelligently, the 5 senses of our customer, may therefore constitute …