Marketing Polisensoriale

Polysensorial purchases

[email protected] Interior & Retail Design, Sensitive space system

Nowadays when we purchase products, even if unconsciously, we regularly use all our five senses to perceive if a product is to our liking: this means polysensoriality. External stimuli such as light effects, special sounds but also smells play an increasingly important role in the purchase. Being able to stimulate, intelligently, the 5 senses of our customer, may therefore constitute …